The Statistics of Website and App Translations
Translate Your Website or App To Appeal to the Consumer
56% of online customers say that reading a product’s information written in their native language is more important to them than pricing.
60% of online shoppers never or rarely buy a product that is not written in their native language.
How SEO Works When Translating Your Website
Nowadays, SEO (Search Engine Optimization) is key to get Google to put you where you want to be: in the top search results. And to get Google’s attention, content is king. And if it is a translation, it must be of high quality and use the keywords that will rank in that language.
For that reason you need to work with people who are not only experts in translation but also in digital marketing. They must be professionals with the ability to help you capture Google’s attention. Only by being bold and going beyond our own little worlds can we truly go global.
Brand Recognition by Translating Your Website
There’s no denying it, the more you go global, the more people know about you, and the more recognition your brand will get. Whether it’s a blog, an article or a service. Popularity is only acquired by entering the market. And translating your website is one of the most obvious ways. You want the world to know what you sell. And there are 7,100 languages in the world. Of course, we can start with just one language in addition to the original.
The Description of Your Services or Products in a Foreign Language
If your product or service is aimed at a global market beyond your city or country, it is definitely a good idea to translate your information. Let’s say you have a clothing brand with innovative and artistic designs. You could capture a large segment in a country where art deco fashion predominates and your models would be a real trend. Now, if your potential customer reads the description of your best jacket and doesn’t understand that the material is high quality velvet, he might not buy it. You don’t just sell with pictures, the description is vital and is what really closes the sale. A creative and well-written translation sells.
Expanding Your Reach with Multilingual Websites
Reaching a Global Audience
By translating your website, you open doors to reach a global audience that speaks different languages. English may be widely spoken, but many internet users prefer to browse and engage with content in their native language. By offering your website in multiple languages, you can connect with potential customers who may not have otherwise discovered your business.
Building Trust and Credibility
When a user visits a website that is available in their preferred language, they feel more comfortable and engaged. Translating your website shows that you value and respect the cultural and linguistic diversity of your audience. It enhances your credibility and builds trust, as users are more likely to perceive your business as reliable and professional.
Enhancing User Experience and Engagement
Improved User Experience
A website that is available in the user’s native language provides a seamless and personalized user experience. It eliminates language barriers, making it easier for visitors to navigate through your website, understand your products or services, and engage with your content. This enhances the overall user experience, leading to increased time spent on your site and higher chances of conversions.
Increased User Engagement
When users can access your website in their preferred language, they are more likely to engage with your content. They can fully comprehend your message, interact with your call-to-action buttons, and make informed decisions. By enabling visitors to engage with your website in their own language, you create a deeper connection and encourage them to explore further.
Seizing Business Opportunities
Tapping into New Markets
Translating your website opens up opportunities to expand into new markets. It allows you to target international audiences and tap into regions where your products or services may have high demand. With the increasing ease of cross-border e-commerce, providing localized content can significantly boost your chances of success in these markets.
Gaining Competitive Advantage
In a competitive digital landscape, having a multilingual website can give you a distinct advantage over competitors who only offer content in a single language. By catering to the linguistic preferences of your target audience, you position yourself as a more accessible and customer-centric business. This can lead to increased brand recognition, customer loyalty, and a stronger market position.
In conclusion, translating your website is a strategic move that brings numerous benefits to your business. It expands your reach, builds trust, enhances user experience, increases engagement, and opens up new business opportunities. By investing in website translation, you position yourself ahead of the competition and demonstrate your commitment to serving a diverse global audience.
If you are in need of professional website design services to create a multilingual website for your business, visit www.kaliriu.com. Their team of experienced designers can help you create a visually stunning and user-friendly website that effectively communicates your message to a global audience.