Spanish Represents 7.9% of Worldwide Internet Users
Spanish is the official language of 20 different countries, in which there are variations that can be seen in the vocabulary and grammar.
We consider the context and nuances of each region. We specialize in translating for a target audience, as well as in standard Spanish that is understood in all Spanish-speaking countries.
Why Is It Important To Hire Professional Spanish Translation Services?
To begin with, it is essential to emphasize that with a professional Spanish translation service there will be no grammatical inconsistencies or spelling mistakes. The language and vocabulary used will be in accordance with the type of text or document being translated.
The professionals in charge of carrying out the work have a perfect knowledge of the Spanish language, which results in a high quality translation, with exhaustive controls before the client receives it.
On the other hand, Paladria offers the service of text layout, which means that in addition to the translation, the format and design of the original text is respected. This is a key service for the future client to understand more precisely what you want to convey and to achieve sales success.
The Benefits of a Correct Spanish Translation
By the translating texts and documents into Spanish with professional translators you get a high-quality work, easy to read and understand, in addition to the following benefits:
Attracting foreign customers: Translating the website, blog, restaurant menu, advertising, etc. of your company or business will give you the possibility of attracting other foreign customers. Let’s also remember that Spanish is spoken throughout South, Central and North America, and Spain. Although the vocabulary changes according to the country, Paladria’s professionals are in charge of localizing the translations.
Expanding the market: For any business and company, it is essential to expand in the international market, in this case the Spanish speaking market. The first step to achieve this is to translate the website so that those who enter feel trust in it and can purchase the service or product offered.
Secured investment: It is very important for a company to maximize the profitability of each of the investments made. That is why we recommend you hire a professional Spanish translation service, since it will help you achieve your goal of attracting new users and future clients.
Increase of the sales: When purchasing a product or service, it is very valuable to a user that all the information provided is in their native language. It has been proven that when this happens, sales increase.
Translation offers comfort and confidence to the customer, as it allows them to feel satisfied. As a result, there is a greater chance that they will repeat their experience or purchase.
Trust: As we mentioned in the previous point, trust is key in the digital world so that potential customers feel at ease. In fact, there are studies that indicate that, if it is in the native language, users stay much longer browsing the web.
In addition, the image of the company is improved, increasing the feeling of closeness with the target audience. When this “feeling” happens, the chances of success are very high.
Spanish Translations: What Is the Difference Between Spanish in Spain and Latin America?
Did you know that there are differences between the varieties of Spanish? It should be clarified that these varieties do not prevent their speakers from communicating with each other, regardless of the country where they live.
When requesting a translation, it is important to specify the localization. This means that Paladria’s translators perform the work implementing the particularities and vocabulary depending on the specific region.
- Vocabulary: There is no doubt that when translating, vocabulary is one of the most important aspects to consider. Although most words are universal, there are some that are not, and depending on their localization, they vary in meaning.
- Grammar: There is one specific characteristic that translators take into account when translating and that is the way of addressing the audience. In Spain, vosotros and ustedes are used. In Latin America, on the other hand, only ustedes is used.
It is important to know that neutral or standard Spanish exists and is an alternative when it comes to translation, since it takes into account the general public and is not localized.
Translations to Neutral Spanish
Nowadays, many companies prefer as a marketing strategy that translations are made using a language that is closer to the client, using words that generate a certain proximity, and for this to happen, neutral Spanish should not be used.
For this reason, when contracting a professional Spanish translation service, you should specify whether you want in neutral, Spanish, or standard Latin American Spanish.
Two options exist:
Localization: This is undoubtedly the best alternative, since it adapts the original text to the vocabulary used in the country you want to reach. When localizing texts in Spanish, three groups of countries are considered:
- Argentina, Uruguay and Paraguay.
- Mexico, Caribbean, Central America, Venezuela, Peru, Chile, Colombia, etc.
Neutral Spanish: This option is requested by those who wish to reach all the countries mentioned above with the translation. In this case, idioms, vocabulary, and grammar are not considered; neutral Spanish (which is not specific to any country) is used.
It is very common for neutral Spanish to be used by large companies, software companies, or some media. But in general, it is preferable that Spanish translations are localized.
When neutral Spanish is implemented in translations, it is a bit more complicated because the vocabulary to be used has to be broad so that it can be understood by all countries and any Spanish-speaking person can understand it.
At Paladría it is possible to request any of the three types of Spanish translations: neutral, Latin American, or from Spain since professional translators are trained to achieve a clear and quality work.